What is digital marketing

Digital marketing is the promotion of products and services using the internet and digital platforms. It helps businesses reach customers online through websites and social media.

SCOPE OF DIGITAL MARKETING

The scope of digital marketing is very wide and continues to grow as more people use the internet and smartphones every day. Almost every business now needs digital marketing to promote its products and services online. It offers many career opportunities such as SEO specialist, social media manager, content writer, PPC expert, and digital marketing analyst.

TECHNIQUES OF DIGITAL MARKETING

Search Engine Optimization

There are two types of SEO

1) ON PAGE SEO

2) OFF PAGE SEO